Hailey Skye Dehler | Creative Design Portfolio
Branding, website design, illustration and typography
covers_macslist.jpg

Mac's List

Branding, Digital Design, Mac's List, Print Design, Social Media

Mac’s List is Portland’s top source for job hunters, but when they needed help refining their logo and brand they came to Hot Pepper Studios. This new identity would not only unify their print collateral but also re-vamped their social media presence.

Agency: Hot Pepper Studios
Creative Director: Brad Smith

 The new Mac's List logo required a lot of typographic finessing. I evaluated the kerning, height, proportion and typographic elements of all letters. The logo was also modernized by reducing it to a single color to create a strong anchor for the rest of the brand redesign.

The new Mac's List logo required a lot of typographic finessing. I evaluated the kerning, height, proportion and typographic elements of all letters. The logo was also modernized by reducing it to a single color to create a strong anchor for the rest of the brand redesign.

 New stationary for the company that emphasize their main tagline.

New stationary for the company that emphasize their main tagline.

 The redesign included a wide range of new swag for trade shows. These include other taglines that are specific to job seekers or job posters depending on their audience.

The redesign included a wide range of new swag for trade shows. These include other taglines that are specific to job seekers or job posters depending on their audience.

 Mac's List relies on their web presence heavily to promote the many facets of the company. This requires a strong system for social posting. Here are three different templates developed for their social media platforms which include a job or course offer, an inspirational quote and brand tag line with bold photography.

Mac's List relies on their web presence heavily to promote the many facets of the company. This requires a strong system for social posting. Here are three different templates developed for their social media platforms which include a job or course offer, an inspirational quote and brand tag line with bold photography.

 To create good internet presence, Mac's List needed to simplify their social media profiles. This was accomplished with the new single color logo, aspirational photography and quote, with revised attention-getting posts.

To create good internet presence, Mac's List needed to simplify their social media profiles. This was accomplished with the new single color logo, aspirational photography and quote, with revised attention-getting posts.