The new Mac's List logo required a lot of typographic finessing. I evaluated the kerning, height, proportion and typographic elements of all letters. The logo was also modernized by reducing it to a single color to create a strong anchor for the rest of the brand redesign.
New stationary for the company that emphasize their main tagline.
The redesign included a wide range of new swag for trade shows. These include other taglines that are specific to job seekers or job posters depending on their audience.
Mac's List relies on their web presence heavily to promote the many facets of the company. This requires a strong system for social posting. Here are three different templates developed for their social media platforms which include a job or course offer, an inspirational quote and brand tag line with bold photography.
To create good internet presence, Mac's List needed to simplify their social media profiles. This was accomplished with the new single color logo, aspirational photography and quote, with revised attention-getting posts.