Hailey Skye Dehler | Creative Design Portfolio
Branding, website design, illustration and typography
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Subaru Service Pledge

Branding, Icon, Print Design, Subaru, Web Design

Subaru needed a new Service Pledge Campaign that emphasized the service perks that come with the purchase of a new Subaru. My responsibilities were to develop a Subaru Service Pledge logo, series of icons, print collateral and landing page for the campaign.

Agency: Fish Marketing
Creative Director: Bill Hollister

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 19-piece custom icon set for each pledge point

19-piece custom icon set for each pledge point

 Poster design for participating dealerships. Each Subaru service center is equip with foundation pledge points and can add up to nine aspirational items depending on their availability. 

Poster design for participating dealerships. Each Subaru service center is equip with foundation pledge points and can add up to nine aspirational items depending on their availability. 

 Service certificate given to each customer after getting a new Subaru serviced. Printed with silver foil cog in The Subaru Service Pledge logo.

Service certificate given to each customer after getting a new Subaru serviced. Printed with silver foil cog in The Subaru Service Pledge logo.

 Landing page design used by dealers to join The Subaru Service Pledge program where the pledge points are chosen and display posters are generated.

Landing page design used by dealers to join The Subaru Service Pledge program where the pledge points are chosen and display posters are generated.

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