Role Overview
Responsible for developing, maintaining, and evolving the brand identity while producing consistent, high-quality visual assets across digital, print, and product touchpoints to support brand growth and e-commerce performance.

Objective
— Created email marketing designs across campaigns, flows, and product launches, and led the transition to live-text emails for improved inbox optimization and accessibility
— Led web design efforts to support conversion, storytelling, and brand consistency
— Designed variable social ads and organic content supporting both sales and education
— Created print assets including retail, direct mail, and trade show displays
— Designed and maintained packaging systems across product lines
— Led product photography and image creation for web, email, and marketing use
— Developed a library of product renders to use on all marketing assets

Creative Focus
Ensured a cohesive visual identity across all channels while balancing performance-driven design with brand storytelling.