Role Overview
Worked cross-functionally on concepting, developing, and delivering integrated marketing campaigns across digital channels to introduce new products, support brand partnerships, and engage current, churned, and prospective audiences.

Objective
— Concepted and executed campaigns across email, social, and display advertising
— Redesigned welcome email flows to improve onboarding, engagement, and brand storytelling
— Led A/B testing across email, social, and landing pages to optimize performance and user experience
— Supported product launches and brand partnerships through cohesive visual storytelling
— Engaged audiences across acquisition, retention, and re-engagement efforts
— Art directed photoshoots both in person and remotely, providing image selection and retouching direction
— Collaborated with the creative team to develop a brand refresh
— Designed and developed repeatable patterns for use across digital, print, and packaging applications

Creative Focus
Balanced campaign performance with brand consistency by combining strong concept development, art direction, and scalable design systems across channels.