Branding is my favorite area of design because it starts with pencil and paper—sketching marks, exploring letterforms, and pushing ideas in every direction. My process includes digging into design references and working through concepts by hand before refining them digitally.

I tend to explore a wide range of options, knowing how many paths a brand mark can take. Beyond the logo itself, I focus on building cohesive systems through color, typography, and supporting elements. This selection highlights some of my favorite playful marks, where I was able to explore abstract forms, imagery, and my love of hand lettering though I have had the pleasure of developing branding for corporate clients as well.