Project Overview
An immersive brand preview introducing New York–based editors to SOREL’s Fall 2019 Collection and new brand platform, Never Still.

Objective
Create a dynamic, editorial-forward experience that brought the Never Still ethos to life through motion, environment, and storytelling.

Creative Approach
The space featured a series of styled product moments unified by empowering headlines, lifestyle imagery, organic plant elements, and gritty modern pedestals. Each detail was designed to feel bold, elevated, and evoke the constant motion required to live in the city.

Key Experience Elements
— Oversized Never Still fabric banner as the central focal point
— Video projections and spinning footwear displays
— Interactive GIF photo booth to encourage participation and shareability

Results
— Highest engaged SOREL preview event to date
— 50% of attendees were top-tier media contacts

Credits
Agency: R\West
Creative Director: Elizabeth Marrow-McKenzie